My body is on fire. Cold fire. It feels so good! When your sweating in the summer heat and humidity there’s nothing like the sacred realm of air conditioning and my secret cold fire substance.
So, what is it? It’s Gatsby Cool Ice Type Deodorant Body Paper. These things are incredible. Simply wipe a cool wipe over your skin, enjoy the cool feeling and then wait. Approximately a minute later you will be burning with what I can only term ‘cold fire’. It’s hot, but at the same time cold. Your skin becomes dry as a bone and the the citrus scent leaves you refreshed.
After re-reading this post I think I should work for Gatsby in their English marketing department. Well, I don’t suppose they have one but you get my drift.


The adverts with that bloke from SMAP are priceless too:
http://www.youtube.com/watch?v=71mAWt-3tXI&feature=related
lol – I’ve never seen that before
Oh man, I lurve those CMs, especially the latest one where an ordinary guy morphs into Taku Kimu after washing his face with Gatsby facewash. Priceless!
You keep up with all the Japanese ads? Have you got a link for that one? I guess I should stop being lazy and search for it
They get shown on TV sometimes. You can check out the Gatsby website, they post the CMs there too.
Really? TV… where, exactly?
You must be a big fan to check out the Gatsby website!
I’m not really a Gatsby fan, but their CMs really make you go :O with all the ??? over your head before it sinks in.
Much like the Heinikin ads.